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Privacy Policy

Last updated: May 6, 2026

This Privacy Policy explains how Blue Heron Limited – DBA BeatMyArthritis.com (“we,” “us,” “our”) handles information collected through beatmyarthritis.com (“Site”). This policy applies only to this Site. Purchases of any product mentioned on this Site are completed on a separate checkout site operated by our merchant partner (ClickBank, via Order22.com), which has its own privacy policy. We do not collect names, mailing addresses, phone numbers, or payment information on this Site.

Information We Collect on This Site

We collect two kinds of information on this Site:

1. Information you voluntarily submit. If you sign up for our newsletter, contact us, or fill out a form, you may give us your email address and any message you choose to send.

2. Automatic information. When you visit the Site, our servers and our analytics and advertising partners automatically receive standard internet log information — your IP address, approximate location derived from IP, browser type, device type, operating system, referring and exit pages, pages viewed, time spent, and similar usage data. This is collected through cookies, web beacons, pixels, and similar tracking technologies.

Cookies and Tracking Technologies

We use cookies and similar technologies in three categories:

  • Strictly necessary — required for the Site to load and function.
  • Analytics — to understand how visitors use the Site. We use Google Analytics and Matomo.
  • Advertising — to deliver relevant ads on this Site and on other websites you visit, and to measure ad performance. We use Google Ads, Microsoft Advertising (Bing), Meta (Facebook) Pixel, and Taboola.

Most browsers let you refuse or delete cookies through their settings. Refusing cookies may limit some features of the Site.

How We Use Information

We use the information described above to:

  • Operate, maintain, secure, and improve the Site
  • Respond to your inquiries and email subscription requests
  • Send you newsletters and promotional emails (only if you have opted in), each of which contains an unsubscribe link
  • Measure and improve our advertising and content
  • Comply with applicable legal obligations

How We Share Information

We do not sell your personal information for money. We do share limited online identifiers — such as cookie IDs, device IDs, IP address, and pages viewed — with the analytics and advertising providers listed above so they can measure and target advertising on our behalf. Under California, Colorado, Connecticut, Texas, and certain other state laws, this kind of sharing for cross-context behavioral advertising may be considered a “sale” or “sharing” of personal information. You can opt out as described in “Your Choices and Opt-Out” below.

We may also disclose information when required by law, subpoena, or other legal process, or to protect our rights, property, or safety or that of others.

Consumer Health Data (Washington, Nevada, Connecticut)

Because this Site discusses health topics, your visits to specific pages may be considered “consumer health data” under Washington’s My Health My Data Act, Nevada SB370, and Connecticut law. If you are a resident of one of these states, you have the right to confirm whether we are processing your consumer health data, to access and request deletion of that data, and to withdraw any consent you previously gave. To exercise these rights, email [email protected] with the subject line “Health Data Request.”

Your Choices and Opt-Out

You can also opt out of interest-based advertising by adjusting your browser or device settings to block cookies, or by visiting the Network Advertising Initiative’s opt-out page at: https://www.networkadvertising.org/choices

If you no longer wish for us to process your personal data, please contact us at [email protected] with the subject line “Opt-Out Request.”

We honor the Global Privacy Control (GPC) browser signal as an opt-out of the sale or sharing of personal information.

Children

This Site is not directed to children. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child under 16 has provided us with information, please contact us and we will delete it.

Health and HIPAA Disclaimer

We are not a HIPAA-covered entity. Information you submit through this Site is not protected health information under HIPAA. Content on this Site is educational and is not medical advice. Always consult a qualified healthcare professional before making decisions about your health.

How We Protect Information

We use reasonable administrative, technical, and physical safeguards to protect information collected through this Site, including SSL encryption for data submitted through forms.

Third-Party Websites

This Site may link to third-party websites, including our merchant partner’s checkout site (Order22.com). We do not control and are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any information to them.

Changes to This Privacy Policy

We may update this Privacy Policy at any time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be reflected here, and your continued use of the Site after a change indicates your acceptance of the revised policy.

Contact Us

Blue Heron Limited – DBA BeatMyArthritis.com
L19, Two IFC, 8 Finance Street, Central, Hong Kong
Email: [email protected]
Phone: +852 8192 7788